Executive Real Estate Leadership Without the Executive Overhead
Fractional Head of Real Estate for Growing Multi-Location Companies
Homedin serves as an outsourced executive real estate partner, helping businesses reduce occupancy costs, optimize portfolios, negotiate leases, and execute strategic growth plans.
We Help Businesses Grow Smarter
Strategic real estate leadership that scales with your ambitions.
Executive Leadership
Gain a seasoned real estate executive embedded in your leadership team — without the full-time cost. We align every real estate decision with your business strategy.
Portfolio Strategy
Comprehensive analysis and optimization of your entire real estate portfolio. We identify inefficiencies, reduce costs, and position your portfolio for long-term value.
Growth Planning
Disciplined site selection, market analysis, and expansion planning that supports your growth trajectory — from 5 locations to 500.
Strategic Real Estate Solutions
End-to-end advisory services designed for executive-level outcomes.
Fractional Head of Real Estate
Executive-level real estate leadership embedded in your organization. Strategy, oversight, and execution — without the full-time hire.
Learn MorePortfolio Strategy & Optimization
Comprehensive portfolio analysis to reduce costs, improve performance, and align your real estate assets with business objectives.
Learn MoreLease Negotiation & Administration
Expert lease negotiation and ongoing administration that protects your interests and minimizes occupancy costs across every location.
Learn MoreSite Selection & Expansion Planning
Data-driven site selection and market analysis to support disciplined, strategic expansion into new markets and locations.
Learn MoreOccupancy Cost Reduction
Systematic identification and elimination of unnecessary occupancy costs — from lease terms to operating expenses and beyond.
Learn MoreCommercial Real Estate Advisory
Strategic advisory services for complex real estate decisions — acquisitions, dispositions, restructuring, and portfolio repositioning.
Learn MoreIndustries We Serve
Deep expertise across the sectors where real estate strategy matters most.
Sheena Payne
Founder | Principal Broker | Fractional Head of Real Estate
Sheena Payne is a licensed commercial real estate broker with more than thirteen years of experience managing commercial real estate portfolios, negotiating leases, developing real estate strategies, and advising executive leadership teams.
She specializes in helping growing companies gain executive-level real estate leadership without the expense of hiring a full-time Head of Real Estate.
Why Choose Homedin
Executive-Level Expertise
13+ years of senior-level commercial real estate experience across diverse industries and markets.
Data-Driven Strategy
Every recommendation is grounded in rigorous market analysis, financial modeling, and portfolio intelligence.
Long-Term Portfolio Value
We optimize for lasting value — not just immediate transactions. Your portfolio becomes a strategic asset.
Trusted Business Partner
We become an extension of your leadership team, fully aligned with your business goals and growth vision.
What Our Clients Say
"Homedin transformed how we approach our real estate portfolio. The strategic clarity and cost savings have been exceptional."
Chief Operating Officer
Multi-Location Healthcare Group
"Having Sheena as our fractional Head of Real Estate gave us executive-level guidance at a fraction of the cost. Invaluable."
CEO
Regional Retail Chain
"The lease negotiation expertise alone saved us hundreds of thousands of dollars across our portfolio."
CFO
Private Equity Portfolio Company
Insights & Perspectives
The Hidden Cost of Reactive Real Estate Decisions
Most growing companies treat real estate as an operational necessity rather than a strategic asset. Here's how that mindset costs you millions.
Five Lease Clauses Every CFO Should Negotiate
The difference between a good lease and a great lease often comes down to five critical clauses that most tenants never think to negotiate.
How to Scale from 10 to 100 Locations Without Real Estate Chaos
Multi-location expansion requires a disciplined real estate framework. We break down the strategic infrastructure that separates successful scalers from those who stumble.
Ready to Build a Smarter Real Estate Strategy?
Schedule a complimentary strategy call to discuss your portfolio and growth objectives.